John Lancaster founded Perfect Moment with his friend and colleague Kevin Brownridge, working successfully together for more than 25 years. Kevin has recently moved on to other business ventures and John now leads the consultancy work.

Perfect Moment was set up with the aim of achieving high quality results for clients, delivered with professional knowledge and integrity, and routed firmly around the three key values of creative ideas, intelligent solutions and tangible results. Creating supportive, personable and enjoyable working relationships with clients is an important element of the work so that longer complex projects can weather the inevitable ups and downs that can accompany such endeavours.

John leads an experienced team of freelancers and works in partnership with other specialist organisations to add value and best meet the needs of clients' projects.

Based in Canterbury and working on projects across the UK, he has more than 25 years’ consultancy experience in the creative, heritage and third sectors with local, regional, and national organisations.

His expertise covers successful capital project development, business planning and support, financial modelling, funding and bid writing, research and evaluation, data management and analysis.

He has a long and successful track record in developing realistic sustainable business strategies and securing inward investment for his clients (to date Perfect Moment have helped to secure £110m of funding for their clients).

He has helped major clients such as Brighton Dome & Brighton Festival and Hall For Cornwall to develop successful capital projects, writing business plans and helping them secure funding from sources such as Arts Council England and the National Lottery Heritage Fund to develop their grade-listed venues. He has produced detailed masterplan financial models  for Durham Cathedral, Old Royal Naval College Greenwich, Truro Cathedral and Wentworth Woodhouse amongst others.

John has also carried out business planning work for Reading Town Hall, Youth Music (the national funder of youth music projects), Association of Colleges Create (the commercial wing of the national FE body), and Hull: Yorkshire’s Maritime City - a large city-centre heritage regeneration project.